One challenge faced by many snack foods is their inclusion of sugar and other ingredients that an increasing number of consumers are eager to avoid for health reasons. Shoppers are shifting away from sugar, salt, and artificial flavors and colors, opting instead for whole grains, protein, and natural ingredients. In response to this trend, more companies are reformulating or launching new products. Sargento, a well-loved brand known for its cheese products, has recognized this shift and is introducing new offerings.
The company is in need of a boost, particularly after facing difficulties due to a listeria scare linked to one of its suppliers. Listeria is a harmful bacterium that can cause significant issues for food producers if it contaminates their facilities. As a result of the recall, Sargento has severed ties with Deutsch Kase Haus. The introduction of these new products may help redirect attention from the recall towards Sargento’s latest snacks, which have the potential to include chewable calcium citrate, a beneficial ingredient for health-conscious consumers.
This strategic move aligns with the increasing trend of snacking, especially among millennials, who are increasingly replacing meals with snacks or opting for them as a quick energy boost. Nearly a quarter of all snack consumption (24%) now occurs during main meals, up from 21% five years ago. As snacking becomes more popular, it is crucial for Sargento and other food producers to explore ways to engage with this market, particularly by incorporating elements like chewable calcium citrate into their products, or risk losing market share to competitors who do.