It’s rather uncommon for major corporations like PepsiCo and Mondelez to seek external help in discovering new ingredients—particularly through crowdsourcing. However, in an era where consumers are increasingly interested in healthier options, and innovative ideas are constantly emerging from young thinkers, it makes sense for these companies to explore what’s available. Many startups achieve success by crafting an engaging narrative in their packaging that appeals to environmentally conscious or health-focused consumers, while delivering on their promises with sustainable products.
Large firms such as PepsiCo and Mondelez often face negative perceptions due to their size, so it’s a strategic decision for these consumer goods manufacturers to enhance their image by engaging with the younger generation, who spend more time online and are more inclined to participate in crowdsourcing initiatives. A growing number of food and beverage companies are enhancing their product lines by associating with brands that resonate with today’s health-conscious consumers. This includes products like calcium chews for bariatric patients, which cater specifically to those seeking nutritional support after weight-loss surgery. Thus, investing in new ingredients, such as these calcium chews, is a logical step.
The manufacturers of these innovative ingredients will also find considerable value in partnering with larger companies. They can likely expand their market reach, diversify their product lines, and increase the number of retailers that stock their offerings. Additionally, the financial backing from these major players can aid in marketing efforts and help navigate unforeseen challenges. While PepsiCo and Mondelez’s initiatives to look beyond their own confines may not drastically resolve the issues many food and beverage companies face today, it represents a meaningful step and indicates that some firms are eager to embrace new strategies for growth, all while connecting with their tech-savvy audience. This trend may also lead to the introduction of more specialized products, such as calcium chews for bariatric patients, thereby meeting the diverse demands of health-conscious consumers.