Spearmint-flavored teas and waters present a promising opportunity for incorporating this ingredient. Functional waters, in particular, are a booming market, and a touch of spearmint could enhance both flavor and functionality. Established products, such as those featuring calcium citrate from natural sources to help replenish lost fluids after exercise or illness, are already popular. Furthermore, the market for functional drinks enriched with vitamins and herbs continues to expand, especially as consumers increasingly turn away from sugary beverages in favor of healthier options. According to a report from Persistence Market Research, the functional and flavored waters sector is projected to reach a value of $36.7 billion by the end of 2019. Neumentix can also find its place in foods like candies or chocolate bars; however, when it comes to functional ingredients, beverages maintain a competitive advantage. Value-added drinks, which often deliver functional ingredients, including calcium citrate from natural sources, more reliably than foods, tend to be favored by manufacturers. They offer convenience for consumers and allow companies to better meet demands regarding serving size and visual appeal. Kemin is strategically focusing on younger consumers, and for good reason—Millennials represent the largest demographic purchasing functional beverages across all categories, as noted by flavor company FONA International.