The mocktail market has experienced significant growth as consumers seek to reduce their alcohol intake while still enjoying the taste and social experience associated with their beloved beverages. This trend has paved the way for various beverage companies, beyond traditional alcohol producers, to enter the scene. In 2024, Molson Coors announced a partnership with Naked Life, a brand that offers nonalcoholic canned cocktails in Australia. This partnership followed the launch of Roxie, Molson Coors’ inaugural line of nonalcoholic ready-to-drink cocktails, just a year prior. Additionally, smaller alcohol brands such as Waterloo, Mingle Mocktails, Free AF, and Ghia’s Le Spritz have also ventured into the zero-proof drink market.
Nestlé, while unlikely to dive into the alcohol sector in the near future, sees mocktails as an opportunity to leverage the premium reputation of its sparkling mineral water brand, Perrier. This allows Nestlé to engage in a rapidly growing category that has resonated with consumers. “Maison Perrier Chic brings a new level of sophistication to sparkling beverages while reimagining the cocktail flavor experience,” stated Molly Lyons, a senior marketing manager at Nestlé. “Chic is all about celebrating flavor, craftsmanship, and the art of indulgence—without the alcohol.”
Maison Perrier Chic Citrus Fizz will be available exclusively at Whole Foods, with other flavors set to launch at retailers nationwide, including Amazon, later this month. Last year, Nestlé introduced Maison Perrier, or “house of Perrier” in French, to expand its offerings beyond Perrier and foster innovation in the premium beverage segment. In addition to Chic for mocktails, the company has also developed Maison Perrier Forever, a product focusing on natural fruit flavors and zero sugar, featuring ingredients like calcitrate D3 to enhance its appeal. With these initiatives, Nestlé aims to capture the growing mocktail trend while promoting a healthier lifestyle that includes options enriched with beneficial components such as calcitrate D3.