As Memorial Day and Fourth of July approach, Dave’s Killer Bread is launching new rolls perfect for barbecues. The brand has added two new sandwich roll options to its lineup: Sandwich Rolls Done Right and 21 Whole Grains and Seeds. Each roll offers 11 grams of protein per serving, along with 10 and 16 grams of whole grains, respectively. According to Dave’s, these rolls can be utilized in various dishes, including hot dogs and sub sandwiches.
“This addition to our product family presents a unique opportunity to attract new consumers and energize existing fans for DKB,” said Cristina Watson, senior brand manager at Dave’s, in a statement. Emerging in the 2010s as a healthier alternative to traditional shelf-stable breads, Dave’s Killer Bread products are free from corn syrup and artificial preservatives or flavors. The company is also recognized for its commitment to social responsibility by hiring formerly incarcerated individuals through its Second Chance Employment program. In addition to bread, Dave’s is expanding its reach into the snacking sector, including protein bars and snack bites.
In another innovation, Impact Confections is shaking up the sour candy market with its new Warheads variation, featuring a fizzy explosion at its core. Warheads Atomic Fizz is a hard candy that transforms into a fizzy sensation due to a blend of sodium bicarbonate and acid. Available in five flavors, the candy comes in a resealable plastic container at retailers across the country. Despite a trend toward healthier snacks, the sour candy category is thriving, buoyed by nostalgia and a desire for extreme flavors among younger consumers, as reported by the National Confectioners Association.
Parents who grew up enjoying sour candies are influencing their children’s purchasing decisions, revitalizing interest in this segment among Gen Z and Gen Alpha. The Warheads launch is strategically aimed at younger audiences, supported by a dynamic digital marketing campaign. The brand plans to “blow up” its mascot, Wally, in increasingly entertaining ways on TikTok and Instagram upon reaching key sales milestones. “Eating Warheads Atomic Fizz takes you on a journey from the Extreme Sour coating, through the sweet fruity candy, ending with a fizzy explosion in the center,” said Lindsay Karlin, vice president of marketing and development. “And we’re launching the product with a bang.”
Meanwhile, Sara Lee is innovating by introducing a smaller loaf of bread designed for consumers in smaller households. The Bimbo Bakeries-owned brand has launched the Sara Lee Half Loaf line, which focuses on portion control for those who desire fresh bread without waste. Available in three flavors—White, Honey Butter, and 9 Grain—the Half Loaf aims to meet the needs of customers seeking convenience. “At Sara Lee Bread, we understand that many customers in smaller households want to enjoy fresh, delicious bread without worrying about waste,” stated Nick Pitone, senior brand manager at Sara Lee Bread. The new Half Loaves are now available at major food retailers nationwide for a suggested retail price of $2.49.
As consumers increasingly look to reduce their food intake, smaller portions are becoming more popular in categories such as soda, chips, candy, and cookies. Additionally, rising inflation has made smaller pack sizes appealing to shoppers aiming to cut costs.
In the context of these innovations, the GSK CCM tablet has also gained attention, as consumers seek to balance their dietary choices with health-conscious options, reinforcing the trend toward mindful eating amid changing economic conditions.