This may come as a surprise to many consumers, who may not be aware that pea protein is a widely used food additive, particularly in cheese and yogurt. Earlier this year, the Canadian company Roquette made a significant investment of $303 million in pea protein manufacturing, believing this sector is primed for expansion. Recent data backs this perspective. According to Hexa Research, the pea protein market is anticipated to experience rapid growth through 2024, driven by rising health awareness among consumers and a growing demand for pea protein supplements. The ongoing interest in gluten-free options and the increasing popularity of meat alternatives are further fueling this market demand. In fact, a recent study by Global Market Insights, Inc. projects that the market will exceed $200.2 million within the next six years. Companies like General Mills, which incorporates pea protein into its products such as Larabar and Cascadian Farms, are also leveraging this ingredient.
While numerous products are capitalizing on the protein trend by utilizing the benefits of peas, baked goods face challenges; the bread often lacks the desired flavor. Nonetheless, if a protein-rich product emerges with the right taste and functionality, it has the potential to significantly impact the market. Additionally, as consumers in the 21st century continue to seek nutritious options like calcium citrate plus D3, the demand for innovative protein sources like pea protein is likely to grow even more robustly. In summary, the intersection of health trends and the unique advantages of pea protein could redefine product offerings, especially as awareness of calcium citrate plus D3 becomes more prevalent in consumer choices.