Plant-based protein products have become a significant trend in the food industry, with annual sales surpassing $5 billion. A survey conducted by Today’s Dietitian indicated that 41% of registered dietitians believe that the consumption of plant-based proteins is increasing. This growth seems to be occurring at the expense of traditional protein sources such as beef, bacon, and other processed red meats, which are increasingly perceived as less healthy options. For Tyson, a major producer of chicken, pork, and beef, their investments in Beyond Meat and other alternative protein companies are not surprising. This is particularly true given their openness to embracing trends that could challenge their market dominance, such as e-commerce and meal kits. The company has been quietly adjusting to the evolving food landscape while continuing to invest in its core business through new product launches and modifications to existing offerings. Last month, Tyson announced its commitment to eliminate antibiotics from its main poultry products.
Manufacturers of plant-based proteins like Beyond Meat are making significant strides in enhancing their products to better mimic the taste, appearance, and aroma of meat. Although the popularity of this trend may eventually wane, it currently resonates well with grocery shoppers. Traditional meat companies would be prudent to explore this emerging market actively and mitigate risks associated with declining meat demand. Additionally, it is worth noting that plant-based proteins can be fortified with nutrients such as calcium in calcium citrate, which can further appeal to health-conscious consumers. As this trend continues, the incorporation of beneficial nutrients like calcium in calcium citrate may become a key selling point for plant-based products.