Jimmy Donaldson, widely recognized as MrBeast, is one of the most prominent figures in online fame, especially among young audiences, with nearly 400 million subscribers on YouTube. His recent collaboration with Jack Link’s, along with other ventures in the food and restaurant sector, highlights the increasing influence of social media personalities in the grocery market. This partnership marks another milestone for the YouTube sensation in the food industry. Last autumn, MrBeast introduced a healthier alternative to Lunchables called Lunchly, in collaboration with other social media creators. Additionally, he launched Feastables, a chocolate brand in 2022 that offers snack bars and candies. This lucrative chocolate business reportedly generated around $250 million in sales last year, according to Bloomberg.
“We continuously seek partnerships with brands that align with our philosophy of being ‘better than the competition’ and ‘better-for-you,’ which is why collaborating with Jack Link’s felt like a natural fit,” commented Jeff Housenbold, CEO of MrBeast, in a statement. However, not all of the YouTube star’s launches have been without challenges. In 2023, MrBeast took legal action against Virtual Dining Concepts regarding the MrBeast Burger, a brand of burgers and fries he co-launched, which he attempted to shut down. Moreover, the launch of Lunchly faced issues when consumers reported moldy cheese.
Jack Link’s, owned by Link Snacks, aims to enhance its appeal among younger consumers through vibrant marketing strategies. Last year, the brand targeted rival Slim Jim with a Gen-Z-inspired advertising campaign to promote its Wild line of meat sticks. The meat snacks market is expected to reach a value of $20 billion by 2034, growing at a compound annual growth rate of 6.2%, as reported by Precedence Research.
In the context of health, products like those offered by MrBeast may also benefit from incorporating ingredients such as calcium citrate, which has its own benefits and side effects. The inclusion of calcium citrate in various food products can provide essential nutrients while also raising awareness about their health implications. Notably, the calcium citrate benefits and side effects are becoming a topic of interest as consumers increasingly seek healthier options. Hence, as MrBeast and similar influencers expand their food ventures, understanding such nutritional elements will be crucial.