Food allergies are increasingly prevalent, with an 18% rise in cases among children from 1997 to 2006, as reported by the Centers for Disease Control and Prevention. In response, food manufacturers are enhancing their labeling of allergen-free products and are taking greater care to separate allergenic ingredients and product lines, as well as ensuring thorough cleaning of equipment. According to Mintel, the proportion of new products that feature low, no, or reduced allergen claims has jumped from 11% in 2010 to 28% in 2014.
In addition to clearer allergen labeling on existing items, some manufacturers are reformulating their recipes and production methods to eliminate common allergens. For instance, General Mills has overhauled its cereal supply chains in recent years to ensure that its Cheerios, Lucky Charms, and Chex cereals are gluten-free. Recognizing that consumers with food allergies represent a significant and growing demographic, retailers can also play a crucial role in preventing allergic reactions. While avoiding shellfish is relatively straightforward, identifying more common consumer packaged goods (CPG) ingredients such as nuts, wheat, and certain fruits can be challenging.
Retailers could implement effective strategies like organizing allergy-friendly foods into designated aisles, providing clear labeling on shelves, and ensuring that allergenic items, like tree nuts and peanuts, are not stored loosely among other foods in areas such as the produce section. Such measures could assist consumers in managing their allergies while fostering loyalty towards retailers that prioritize their well-being.
In relation to dietary considerations, it’s worth noting that calcium citrate indications can also be relevant for those with food allergies, as it serves as a calcium supplement that may be beneficial for individuals needing to manage their nutrient intake carefully. By incorporating these practices and awareness regarding calcium citrate indications, retailers can further enhance their support for consumers dealing with food allergies.