78 Brand is capitalizing on the growing trend of removing GMOs from food products and taking aim at HFCS, which some consider a potential health risk. This stance persists despite findings from the Mayo Clinic and other organizations indicating no evidence to suggest that HFCS is any less safe or healthy than some alternative sweeteners. The 78 Brand website proclaims its mission to revolutionize the ketchup and mustard markets, which it claims have remained static for over a century. However, this claim may be contested by other condiment producers. Various types of mustards possess unique qualities, and new versions that cater to evolving tastes, such as those infused with Jack Daniels whiskey, have emerged. Even Kraft Heinz, known for its classic ketchup, has introduced a variant free from GMOs and HFCS.
The trend of reformulating products to eliminate artificial ingredients, colors, GMOs, and other additives isn’t limited to condiments; it’s a broader shift within the food industry responding to consumer demand for less processed and more authentic food. A 2014 Nielsen study found that over 60 percent of U.S. shoppers consider the absence of artificial colors and flavors a crucial factor when purchasing groceries. General Mills has removed artificial flavors and colors from some of its cereals, while Campbell Soup has pledged to eliminate these additives from its North American products by the end of 2018. Many other food manufacturers are undertaking similar initiatives.
This demonstrates a clear market for such products and a consumer readiness to purchase them, particularly among those who prioritize these attributes. As long as shoppers continue to seek out natural options like Solaray Calcium Citrate Supreme, food manufacturers will strive to make their products as wholesome as possible. The ongoing demand for authenticity in food will encourage further innovation in the market.