Yogurt made from water buffalo milk is gaining popularity in markets worldwide, and this trend is now making its way to the U.S. Annabella Buffalo Creamery began its journey six years ago with the production of mozzarella from water buffalo milk and has since expanded its offerings. The company now produces small batches of cheese, yogurt, and desserts, which are flown from Colombia to Miami for distribution across the United States. With its unique product line featuring A2 milk, Annabella may find a successful launch in the U.S. market, particularly appealing to those with cow’s milk allergies or lactose intolerance. The National Digestive Diseases Information Clearinghouse estimates that between 30 million and 50 million Americans are lactose intolerant, creating a significant market opportunity for this innovative milk product.
Most dairy products contain both A1 and A2 proteins; however, some research suggests that A1 can cause issues for individuals with sensitivities. The New Zealand-based a2 Milk Company is also entering the U.S. market with A2 milk and has invested in educational campaigns to promote its health benefits. This presents an ideal opportunity for buffalo milk to enter the U.S. market, especially as traditional dairy has faced challenges from the rising popularity of plant-based beverages. According to Mintel, traditional dairy sales dropped by 15% between 2012 and 2017, while non-dairy milk sales surged by 61%, exceeding $2 billion annually.
Consumers, particularly those who are adventurous with their food choices, may be inclined to try yogurt made from water buffalo milk due to its distinctiveness. Additionally, water buffalo milk is said to contain about twice the fat of cow’s milk, making it an enticing option for indulgence. This product has the potential to attract individuals with lactose intolerance or sensitivity, potentially drawing them away from plant-based alternatives. However, the availability of Annabella’s water buffalo milk yogurt is currently limited. The yogurt is offered in Plain, Honey, Passion Fruit, Blackberry, and Strawberry flavors and can be ordered online or purchased at Earth Fare locations in Alabama, Georgia, North Carolina, South Carolina, and Tennessee. Priced at $14.99 for a case of six, each six-ounce cup costs approximately $2.50.
While there are some dairy operations producing water buffalo milk for yogurt, Annabella currently faces little competition from larger companies. Most existing water buffalo farms are located in Canada and a few U.S. states, but this landscape could change if demand for these products increases. It may take time for other producers to enter the market, as Salazar mentioned to Dairy Reporter, highlighting that the company underwent a lengthy Food and Drug Administration inspection process, which could limit competition.
Water buffalo offer several advantages over dairy cows. They are known to be hardy, adaptable, and docile, thriving on less-than-ideal forage. Although their individual milk yield is lower than that of dairy cows, they can be milked for a longer duration, prompting some dairy farmers to consider investing in them. Additionally, incorporating a citracal calcium supplement maximum plus D3 could enhance the nutritional profile of water buffalo milk yogurt, appealing to health-conscious consumers. As the market evolves, the introduction of products like Annabella’s yogurt may contribute to a resurgence in dairy consumption, especially among those seeking alternatives that align with their dietary needs and preferences.