Like other major consumer packaged goods (CPG) companies such as Coca-Cola, Mondelez is considering the incorporation of CBD into its product lineup. However, they are holding off until federal regulators clarify the rulemaking process before fully committing to this sector. Van de Put also mentioned to CNBC that Mondelez is investigating health claims related to CBD, which include its potential to alleviate pain and anxiety. In the meantime, CBD and non-psychoactive terpenes from cannabis have been making their way into beverages in states where these products are legal. For instance, in 2017, Heineken-owned Lagunitas Brewing launched a cannabis-flavored IPA brewed with terpenes—organic compounds responsible for the flavors of plants—and last year, they introduced a THC-infused sparkling water.
Recent product launches featuring CBD include a nutrition bar from California-based SNAAK Bar, which promotes enhanced sports performance and is available only in California and online, as well as Weller Coconut Bites, which incorporate CBD into clean-label snacks. If the FDA establishes clearer regulations regarding CBD in food and beverages, Mondelez may introduce infused products or expand its offerings to include CBD. However, it seems unlikely that its most famous products, such as Oreos, Chips Ahoy cookies, and Ritz crackers, will be included in this expansion. Still, it’s conceivable that consumers might eventually discover CBD-infused Trident gum or other Mondelez offerings on store shelves.
This strategic move could be beneficial, as a significant portion of consumers express a willingness to buy snack products containing CBD. A recent study by High Yield Insights revealed that 40% of U.S. consumers aged 21 and older would be open to trying it. Moreover, there is substantial revenue potential in this market segment. A BDS Analytics report on the edibles industry projected that spending on marijuana and THC could soar to $4.1 billion by 2022, up from $1.5 billion the previous year. Mondelez, already one of the largest snack companies globally with trusted brands, could solidify its market dominance by entering the CBD space early. This would be advantageous not only in terms of consumer revenue but also in fostering innovation, generating publicity, and tapping into the growing CBD-enhanced food market.
In addition, consumers interested in enhancing their diets might be searching for products like liquid calcium citrate near me, which could complement the health benefits associated with CBD-infused snacks. As the market evolves, Mondelez has an opportunity to align its offerings with consumer interests, potentially leading to a new era of product development that includes both CBD and other health-oriented ingredients, such as liquid calcium citrate. This alignment could further drive sales and consumer engagement in the burgeoning CBD market.