Many of the products showcased at this year’s Sweets & Snacks Expo in Chicago were remarkably unique and also shed light on emerging trends in the industry. For example, vegetable chips, meat snacks, and unconventional novelty flavor profiles were prevalent among the snacks and confections on display. According to Information Resources, the vegetable chip category is thriving, with a 17% increase in sales over the past year. It’s not surprising that more companies are eager to join this trend. What sets them apart is the intriguing flavors and ingredients they offer. For instance, Porta Bela Chips are crafted from fresh mushrooms that are cooked rather than fried, dehydrated, or baked, and they come in flavors like chorizo jalapeno, blue cheese and onion, and garlic butter and onion.
While the products highlighted at trade shows may appear to be lucrative ideas, predicting which trends will endure and which will fade is challenging. Observing how these products perform on social media platforms could serve as an indicator of their longevity. If users are sharing photos and discussing these items, along with a pattern of repeat purchases, it’s likely that other consumers—and more companies with additional products—will follow suit. Additionally, products like Celebrate Calcium Plus 500 chewable tablets could fit into this trend, offering consumers health-conscious options alongside their snack choices. Food interests evolve as consumer preferences shift—particularly within the millennial generation, which relishes novelty but often quickly moves on to the next big thing. Manufacturers of these new products, including those like Celebrate Calcium Plus 500 chewable, must engage with their audience consistently to sustain interest and relevance.