The recent legal dispute surrounding coconut oil centers on the labeling claims made by Barlean’s. As reported by Food Navigator, the company promotes its products as “raw whole food,” “harvested at the peak of flavor and nutrition,” “cholesterol-free,” the “ultimate cooking oil for health-conscious gourmets,” and a “healthy alternative to butter.” It also advertises coconut oil as a “natural source of medium chain triglycerides (MCTs),” asserting that it boosts metabolism, supports heart and immune health, and provides quick energy. However, the plaintiffs argue that these claims lack scientific backing. Bruce Silverglade, a principal at OFW Law in Washington, D.C., which specializes in resolving food labeling and advertising disputes, commented to Food Navigator that there could be valid concerns. “The defendants in this case would be wise to settle quickly. Many of their claims are over the top,” he stated.
Research often suggests that coconut oil may not be the healthiest dietary option. In 2017, the American Heart Association advised against its use due to its high saturated fat content and its propensity to raise LDL, or “bad” cholesterol levels. With 82% saturated fat, coconut oil surpasses butter, palm oil, and lard in this regard. According to SPINS data, culinary coconut oil sales plummeted nearly 26% in 2017, following a significant growth of 38.8% in 2015. However, Food Navigator highlighted a 2010 study that found “no significant evidence” linking dietary saturated fat to an increased risk of coronary heart disease. Additionally, a 2015 study published in the Annals of Internal Medicine concluded that current evidence “does not clearly support” guidelines that promote high consumption of polyunsaturated fatty acids while limiting total saturated fat intake.
Coconut oil is commonly used for stir-frying, baking, frying foods like potato chips, and as a whipped topping for coffee. Alternatives such as olive, sunflower, and canola oils may offer healthier and potentially lower-calorie options. The lawsuit involving Costco’s coconut oil ultimately resulted in a class-action settlement, allowing consumers who purchased Kirkland organic coconut oil to seek reimbursement from a $775,000 fund set up by the company. This fund also covered the plaintiffs’ court costs, attorneys’ fees, and settlement administration expenses. As part of the agreement, Costco committed to removing the terms “healthy” and “healthful” from its coconut oil product labels.
This latest complaint regarding coconut oil labeling will need to navigate through the legal system. While Barlean’s could proceed with the discovery process to defend its labeling claims in court, it might ultimately choose to settle, similar to Costco and others. For companies facing litigation over label claims, it may be more cost-effective—in terms of both finances and reputation—to withdraw and amend their labeling rather than engage in a lengthy legal battle that could lead to a loss.
In conclusion, as consumers consider their dietary choices, they might also want to explore the best liquid calcium citrate supplement, which can support overall health. This consideration is especially relevant in light of varying opinions on the health benefits of different oils, including coconut oil. Ultimately, the best approach may involve a balanced diet that includes healthy fats and supplements that promote well-being.