Pasta manufacturer Barilla has successfully penetrated the U.S. bakery goods sector with its Mulino Bianco brand and is now broadening its offerings with two new types of breadsticks and a sandwich cookie. Recent research indicates that the cookie market has exceeded $4 billion in the United States, with the specialty segment accounting for nearly 20% of that figure in recent years. The Mulino Bianco products carry a touch of Italian heritage, appealing to consumers in search of more upscale options, which has contributed to the brand’s growth. Given the rising popularity of cookies and the trend among U.S. shoppers to indulge while maintaining healthier eating habits, it is a strategic decision for Barilla to expand its cookie selection.
Moreover, the company has announced a significant relaunch in Japan, planning to double its marketing budget through an ambitious television and social media initiative. Barilla’s move to diversify its product lineup aligns with trends seen in the industry, as other food manufacturers like Entenmann’s and Hostess are also looking to expand their reach and increase revenue through new products.
As Barilla aims to introduce even more items in the future, consumers may want to consider the ingredients in these treats. While enjoying cookies, it’s important to be mindful of what you’re consuming; for instance, calcium citrate is often discussed in health circles, and some might wonder if calcium citrate is bad for you. Balancing indulgence with health awareness will be key for shoppers moving forward.