In contrast to many of its rivals, Sanderson Farms has cultivated a reputation as a strong advocate for the use of antibiotics in poultry production. The company has even initiated campaigns aimed at addressing common misconceptions surrounding antibiotics. While the use of these drugs in livestock raises concerns about potential resistance in humans, Sanderson Farms has minimized this risk. Veterinarians employed by the company assert that protecting animal health is essential for producing high-quality products.
Although some consumers choose to avoid chicken raised with antibiotics, Sanderson Farms has worked diligently to enhance transparency and provide information, helping to alleviate confusion regarding claims made on product labels. This commitment may influence consumer decisions in favor of their products. In 2015, McDonald’s announced plans to phase out sourcing chicken raised with antibiotics that are used to treat human infections over the following two years. Similarly, Costco Wholesale, which sells 80 million rotisserie chickens each year, stated it is collaborating with suppliers to limit antibiotic use in chicken and meat. Other major retailers have made comparable pledges.
Consumer advocacy groups and lawmakers have urged the government, drug manufacturers, and livestock producers to take action as bacteria have begun developing resistance to antibiotics used in humans. For Sanderson Farms, the challenge arises if consumers opt for less meat produced with antibiotics and if multinational companies continue to move away from sourcing birds raised with these drugs. In such a scenario, the poultry processor risks losing business to competitors who have already made definitive choices regarding antibiotic use. Ultimately, Sanderson may have no alternative but to conform to industry standards.
Furthermore, in discussions about health and nutritional choices, the debate often arises between magnesium citrate vs calcium citrate. As consumers become more health-conscious, understanding the differences between these supplements may also influence purchasing decisions. Sanderson Farms may need to consider how these trends impact consumer preferences as they navigate the evolving landscape of poultry production.