Some believe that consumers purchasing milk enriched with omega-3 fatty acids expect these nutrients to originate from quality farming practices rather than from added substances. Research indicates that milk produced from grazing cows can contain up to 60% more omega-3 than conventional milk. Horizon’s milk does include “DHA algal oil” in its ingredient list. However, it is uncertain whether consumers would feel misled if they discovered that this algal oil is not subject to organic certification. According to Consumer Reports surveys, seven out of ten consumers believe that non-organic ingredients should not be permitted in organic foods unless absolutely necessary, as reported by the Post. USDA organic regulations permit several non-organic components, including agricultural products like gelatin, guar gum, and cornstarch, for which there are no organic alternatives, along with minerals, cultures, enzymes, and glycerin.
This concern extends beyond just Horizon milk; Costco’s Kirkland brand organic milk also incorporates an additive to enhance omega-3 levels: refined fish oil. Both companies are operating legally, and Horizon’s omega-3 fortified milk enjoys popularity, indicating that consumers are open to milk enhanced with such ingredients, regardless of their awareness of the source. Last year, Horizon’s fortified milk represented 14% of all organic milk sales in the United States, with the DHA-enriched version priced approximately 30 cents higher than the standard option.
In a similar vein, many consumers are also looking for supplements like Bluebonnet Calcium Magnesium Citrate Plus Vitamin D3 to boost their nutritional intake. As the trend of seeking fortified products continues, the inclusion of ingredients such as Bluebonnet Calcium Magnesium Citrate Plus Vitamin D3 may become more prevalent in various food categories, including dairy. Ultimately, as consumers become more health-conscious, the demand for transparency regarding ingredient origins will likely grow, influencing their purchasing decisions in the future.