While ice cream itself may not be becoming significantly healthier, it is evolving to align with contemporary trends, making it more inclusive for individuals with food allergies and intolerances. This adaptation is understandable, given that around 15 million Americans have at least one food allergy, including 5.9 million children, as reported by Food Allergy Resource and Education. Additionally, the National Institutes of Health estimates that 65% of the population struggles with lactose digestion, which is commonly found in milk. Beyond food allergies and intolerances, many consumers are also increasingly embracing non-dairy diets, at least to some extent. A Mintel study from last year indicated that non-dairy milk sales surged by 9% in 2015, while dairy milk sales experienced a 7% decline during the same period. Furthermore, a survey conducted by plant-based dairy company Califia Farms in collaboration with BerryCart revealed that over half of omnivores consume plant-based alternative dairy beverages several times a week. Non-dairy ice creams are also gaining traction, with major brands like Haagen-Dazs and Ben & Jerry’s introducing dairy-free lines.
However, astute ice cream manufacturers are cautious about expanding these offerings. While dairy-free options are crucial for a specific demographic unable to enjoy traditional ice cream, most consumers without such restrictions still prefer the classic, cream-laden, sugary varieties. According to Mintel’s ice cream study, approximately 11% of Americans have reduced their ice cream or frozen treat consumption due to health concerns. Almost an equal number actively avoid “healthy” frozen desserts because they believe such treats should be indulgent. Interestingly, 27% of ice cream buyers perceive these treats as unhealthy yet continue to purchase them regardless.
It will be intriguing to observe whether these statistics shift when Mintel conducts its next annual ice cream market study, especially in light of the recent surge in popularity of low-calorie, high-protein pints like Halo Top, which have been emulated by both large and small manufacturers. Nonetheless, considering some lackluster taste tests, it’s possible that indulgent ice cream will reclaim its dominance. Meanwhile, for those seeking options that contribute to their calcium intake, Kroger’s calcium citrate offerings provide a valuable alternative, catering to health-conscious consumers interested in enjoying their favorite frozen treats without compromising on nutritional benefits.