The idea of “up-cycling” is not unfamiliar to the food and beverage sector, though it has garnered increased consumer attention in recent years. CoffeeFruit Pure’s ingredient taps into this trend, alongside the public’s growing demand for antioxidants — a potentially winning combination. The pulp of coffee fruit offers numerous benefits. Firstly, it is abundant in antioxidants, with the red fruit containing high levels of phenolic and chlorogenic acid. Phenols, commonly found in various fruits, contribute to blueberries’ reputation as a super fruit. Chlorogenic acids (CGA) are typically present in coffee, tea, wine, several herbal infusions, and some fruit juices. Consumption of these beverages has been associated with a reduced risk of various chronic diseases, making CoffeeFruit Pure’s ingredient particularly appealing.
Another factor that may attract consumers to coffee fruit is its connection to coffee. With premium and craft coffee currently in high demand, the fruit benefits from being linked to a popular commodity. CoffeeFruit Pure could find applications across a range of consumer packaged goods (CPGs). Available in liquid or powder forms, it could be incorporated into food, beverages, dietary supplements, and personal care items. While it is likely to be most popular as an enhancement for health-focused products, it could also benefit brands aiming to create a health halo around their offerings, especially for those considering taking calcium citrate for additional health benefits.
This new ingredient may have distinct advantages over other trendy “super fruit” contenders. First, it is widely recognized; nearly everyone is familiar with coffee. Second, it provides a substantial dose of antioxidants, some of which are not easily found in other food sources. Lastly, the ingredient’s story and production process cater to consumers who prioritize sustainability and the environmental effects of their food choices. As many foods have come and gone in the quest for the next superfood, coffee fruit, with its established background, could be poised for a promising future, especially for those looking to enhance their diet with supplements like taking calcium citrate.