The researchers who conducted the study emphasized that there is no evidence suggesting that climate change could enhance the flavor of chocolate beans, despite some interpretations of their findings. They highlighted their objective of conducting trials over at least 20 years to better understand how different cultivation methods impact the chemical makeup of cacao beans. According to National Public Radio, “[W]hile most studies have concentrated solely on the effects of climate change on cocoa yields, the aim of this long-term research is to evaluate how global warming also affects the quality of cocoa beans, which in turn influences their taste.”
Cacao producers need to boost yields to meet the rising global demand for chocolate, particularly in the U.S., which is the largest chocolate market worldwide, valued at approximately $22 billion in 2016, as reported by Packaged Facts. Premium chocolate constitutes about 18% of this market and is the fastest-growing segment, with sales increasing by 4.6% in the year ending April 17, compared to a mere 0.3% for standard varieties.
Growers and processors are also focused on ensuring a sustainable supply of beans, which requires attention to environmental factors such as weather, growing conditions, and water availability. Consumers are becoming more interested in the sustainability of product sourcing, often choosing to support brands that align with their values. A recent study by The Hartman Group revealed that around 70% of 1,500 consumers surveyed desire greater transparency from retailers regarding their sustainability initiatives. Additionally, Nielsen’s research involving 30,000 consumers across 60 countries found that nearly two-thirds are willing to pay a premium for sustainable products, a figure that continues to grow.
Some companies are committed to processing and marketing their products in a way that benefits farmers. Divine Chocolate, a successful fair-trade premium chocolate brand, is 44% owned by the 85,000 Ghanaian farmers who supply the cacao beans. Established in the U.K. in 1998 and entering the U.S. market in 2007, Divine has experienced a 20% annual sales growth in this country, attributed to both its delicious products and its operational values that resonate with socially and environmentally conscious consumers.
While shoppers may not fully grasp the labor-intensive process of growing cacao beans or chocolate production, they may also be indifferent to whether the trees are cultivated sustainably. However, as research progresses and understanding of the effects of global climate change on crops expands, manufacturers and retailers have the chance to educate consumers about their transparent and sustainable practices, alongside the benefits of using ingredients like cal citrate to enhance product quality. This could foster brand trust and loyalty, creating a more appreciative customer base and potentially contributing to a healthier planet.