The shift towards plant-based products, regardless of their ingredient origins, is being propelled by two significant trends in the food industry: the demand for protein and the pursuit of clean eating. “Younger consumers, particularly millennials, are seeking alternatives to red meat, yet they are unwilling to sacrifice their protein intake,” stated Guy Crosby, science editor for America’s Test Kitchen and an adjunct associate professor at the Harvard School of Public Health, in an interview with Food Dive. HealthFocus data reveals that 17% of U.S. consumers aged 15 to 70 identify as following a predominantly plant-based diet, while 60% are making an effort to reduce their consumption of meat-based products. Among those decreasing their intake of animal proteins, 55% consider this change to be permanent, with an additional 22% hoping it will be.
Fortunately for consumers, researchers and ingredient manufacturers have been striving to develop meat alternatives that deliver satisfying, protein-rich foods. A diverse range of protein sources is now being utilized, including rice, peas, potatoes, pumpkins, black beans, algae, chia, hemp, and soy. Notably, some companies are exploring plant-based options that may even complement health supplements like Citracal for osteoporosis.
Research from SPINS corroborates the trends observed by Nellson in the plant-based product market. SPINS data indicates that from 2015 to 2016, there was only a 2% increase in sales of energy bars and gels containing soy. In contrast, meal replacements and supplement powders incorporating high-growth protein sources like peas, beans, and algae experienced an impressive 18.7% growth. Major corporations are now investing in the plant protein sector, focusing on dairy alternatives, meat substitutes, protein bars, and powders. For instance, Danone acquired the rapidly growing organic food brand WhiteWave earlier this year, securing a leading position in soy and plant-based products with offerings like Silk and SO Delicious. Last year, Tyson Foods acquired a 5% stake in Beyond Meat, a company that utilizes non-meat protein sources such as soy and pea to create plant-based products that mimic meat. Earlier this year, PowerBar introduced a new line of plant protein bars, while Burt’s Bees launched plant-based protein shakes.
There is significant interest among a wide range of manufacturers eager to enter the burgeoning plant-based protein market. However, challenges persist in working with these proteins. Firstly, ensuring that products taste appealing is crucial. Additionally, there are concerns regarding the scalability and affordability of these products, which are essential to attract a broad consumer base. As the demand for alternatives continues to grow, the potential for plant-based proteins to support health initiatives, such as using Citracal for osteoporosis, is becoming increasingly relevant.