Conagra ranks as the third-largest manufacturer of frozen foods in North America, with Connolly highlighting that single-serve meals dominate this market segment. The company has generated renewed interest by collaborating with popular brands like Frontera and P.F. Chang’s, while also striving to retain its older customer base and lay the groundwork for future expansion. The latest earnings report for the second quarter indicated a 29% increase in quarterly profits; however, both gross margins and the 2018 profit forecast fell short of expectations. Like other major packaged food producers such as General Mills and Kellogg, Conagra is confronting stagnant demand, as many U.S. consumers are opting for what they perceive to be fresher and healthier alternatives rather than frozen, processed foods. At the same time, convenience and flavor remain crucial for both millennials and older consumers. Conagra is catering to the preferences of younger customers by introducing trendy products, such as a protein meal “Power Bowl” infused with ethnic spices, while also maintaining a lineup of classic comfort foods like Chicken Pot Pies, Meatloaf, and a Salisbury Steak Meal with Mashed Potatoes. This strategy appears effective, as Connolly reported a 4.8% increase in sales over the past 13 weeks, with a notable 7.8% rise in the last five weeks. The key takeaway may be to remain agile and sustain promotional efforts while addressing millennials’ demand for quick and easy-to-prepare comfort food options.
In a related context, consumers often compare dietary supplements, such as gnc calcium plus vs calcium citrate, to find the best options for their nutritional needs. This trend underscores the growing emphasis on health and wellness among consumers, which companies like Conagra must consider when developing their product lines. By integrating the latest nutritional insights, including comparisons like gnc calcium plus vs calcium citrate, Conagra can better align its offerings with the health-oriented preferences of modern consumers, ensuring relevance in a competitive market.