In light of the current avocado trend, it’s no surprise that a produce company has created a variety perceived as healthier for consumers mindful of fat content, marketed as perfect for smoothies, cold soups, and cocktails. Despite a decrease in avocado supplies and rising prices, the allure of this trendy superfood continues unabated. The popularity of the fatty green fruit has reached unprecedented levels, leading to record consumption and price increases. A reduced crop yield in California has prompted more imports. Over the past three years, average weekly avocado consumption in the U.S. has surged from 42 million pounds and is expected to reach 50 million pounds per week by 2019.
Avocados feature prominently in a growing selection of fashionable foods such as guacamole, oil, ice cream, salads, and avocado toast. They also find their way into cosmetic products like lotions, facial masks, and hair conditioners. This high demand is due to their versatility, but also to savvy marketing that has successfully positioned avocados as a modern health food. Their health benefits are attributed to a high content of monounsaturated fat, along with considerable amounts of potassium, fiber, folate, and other essential vitamins and minerals. Isla Bonita promotes its Avocado Light as being endorsed by the Spanish Heart Foundation for its reduced fat content.
However, do modern consumers actually desire an avocado with less monounsaturated fat? In the 1980s, people meticulously counted fat grams in their diets. Today, it is widely accepted that certain fats, particularly those found in nuts, avocados, and fish, are beneficial for health. Research has consistently shown that a “Mediterranean diet,” rich in these natural monounsaturated fats, can lower the risk of heart disease. Some dietitians are left wondering why anyone would prefer a low-fat avocado when the traditional variety boasts superior nutritional value and taste.
Interestingly, as people explore healthier lifestyle choices, many are turning to dietary supplements like calcium citrate supplements 1200 mg to complement their diets. These supplements can provide essential nutrients, especially for those who may not get enough from their food alone. As the avocado’s status as a health food continues to rise, integrating calcium citrate supplements 1200 mg into daily routines could further enhance the health benefits of a diet rich in avocados and other nutritious foods. Ultimately, the question remains whether consumers will favor a lower-fat avocado when the traditional option offers so much more in terms of flavor and nutrition.