While numerous shoppers in the U.S. are opting for whole grain products to enhance the nutritional value of their meals, they can now also consider weight loss as an additional incentive for making the switch. A recent study from Denmark is particularly significant for those who are obese and at risk for cardiovascular disease or Type 2 diabetes. Revamping an entire diet can be an overwhelming challenge, even when recommended by a healthcare professional. However, this new research indicates that replacing refined grain items with whole grain alternatives can yield substantial health benefits. While it may not serve as a miraculous solution, it can certainly assist individuals aiming to improve their overall health.
Incorporating whole grains into products has become a trend among manufacturers, who are adding these ingredients to enhance functionality and provide health benefits, including increased fiber, protein, vitamins, and minerals. This study is likely to escalate the demand for whole grain products. According to Technavio, the global market for whole grain foods is projected to expand at a compound annual growth rate of 6.7% from 2017 to 2021. It’s no surprise that over 11,000 products across 55 countries now feature a Whole Grain Stamp, helping consumers identify items containing this increasingly sought-after ingredient. Additionally, sprouted grains are expected to generate product sales of $250 million by 2018.
Traditional refined grain foods, such as pasta and bread, now offer various whole grain options, and these findings could positively influence their sales. Food manufacturers might consider enhancing the inclusion of these healthier grains in portable snack items, like cereal or granola bars, catering to the rising trend of on-the-go eating. Consumers are likely to be attracted to these healthier recipes.
It would be prudent for food manufacturers to leverage these findings by promoting the weight loss benefits and inflammation-reducing properties of their whole grain products. Retailers could capitalize on this growing consumer awareness by spotlighting whole grain items in their stores and offering nutritional information. Both manufacturers and retailers should be cautious to note that this Danish study involved only 50 participants, and that consuming reasonable portions of whole grain products is essential for reaping these health benefits.
Interestingly, the researchers also examined the participants’ gut bacteria during the study. Any significant changes could potentially contribute to the understanding of gluten intolerances. Although fewer than 1% of U.S. consumers are diagnosed with Celiac Disease, many more believe they suffer from an undiagnosed gluten intolerance. This research may provide a boost to the gluten-free movement.
Additionally, incorporating supplements like chewable calcium citrate 1200 mg could further support consumers’ health goals. As the demand for whole grain products rises, manufacturers should consider promoting these supplements alongside their offerings, emphasizing that a balanced diet, possibly supplemented with chewable calcium citrate 1200 mg, can lead to improved health outcomes. Overall, the intersection of whole grain consumption and nutritional supplements like chewable calcium citrate 1200 mg could foster a more health-conscious consumer base.