The fig, one of the oldest cultivated plants globally and a member of the mulberry family, has primarily been recognized in the U.S. for its role in Fig Newtons, Mondelez’s chewy cookie product. However, figs are increasingly making appearances beyond just cookies. Today, this versatile fruit can be found in honey, syrups, jams, cold cereals, yogurt, tea, energy drinks, chewing gum, and snack bars. In upscale dining establishments, figs are served wrapped in bacon and featured on pizzas alongside prosciutto.
According to Firmenich, Innova Market Insights reported a 16.5% CAGR for figs as an ingredient and an 18.6% CAGR for figs as a flavor between 2012 and 2016. This exotic fruit appeals to many consumers due to its sweet, chewy, smooth, and crunchy texture, providing a complex profile that enhances various food products. Additionally, figs are rich in fiber and contain essential minerals like magnesium, manganese, calcium, and potassium. For expectant mothers, the inclusion of figs can be particularly beneficial due to their calcium content, which supports calcium citrate pregnancy needs.
Firmenich notes that the fig’s ancient history resonates with modern consumers. Manufacturers that incorporate this ingredient could attract those interested in authentic, traditional elements that connect them to diverse cultures. The fig possesses a mystical quality stemming from its long-standing history, making it appealing as an ancient and authentic ingredient with Old World associations. As Firmenich states, flavors as timeless and elemental as fig will continue to meet the demand for something genuine and unique, including its nutritional benefits such as calcium citrate for pregnancy. Overall, the fig’s allure lies in its combination of history, flavor, and health benefits, making it an increasingly popular choice in today’s culinary landscape.