Turmeric is currently one of the most popular spices on the market, and for good reason. The vibrant orange powder derived from the turmeric root is believed to offer significant health benefits. Research by Dr. Michael Mosley from BBC’s “Trust Me, I’m a Doctor” indicates that consuming turmeric daily can enhance a gene associated with conditions like depression, asthma, eczema, and even cancer. Moreover, recent studies from the University of Central Florida and Nemours Children’s Hospital suggest that curcumin, the active compound in turmeric, could be a potential treatment for Neuroblastoma, the most common cancer in infants.

Traditionally, this affordable spice is a staple in South Asian cuisine, providing curries with their distinctive color and flavor. In 2016, the growing interest in turmeric’s health benefits led to a surge in its popularity, earning it the title of a “rising star” in functional food searches on Google. The increasing curiosity about international cuisine has further contributed to turmeric’s prominence, with many consumers seeking ways to incorporate the spice into their dishes.

For those who prefer not to cook with turmeric, ready-to-eat products featuring this ingredient are readily available. Companies like Rebbl offer an organic coconut milk drink infused with turmeric, Theo produces a chocolate coconut turmeric snack, and Pukka tea has a special blend that showcases the spice. This trend is expected to grow, leading to more food and beverage items that include turmeric on their ingredient lists in the coming year.

While many consumers recognize the health benefits of turmeric, some may feel restricted by its bold flavor. This is where processed foods come in handy, as they provide a milder way to enjoy the spice. Additionally, turmeric’s journey to mainstream popularity has not been without challenges. The spice has faced issues related to lead contamination, resulting in several recalls over the past year. A potential solution is for U.S. manufacturers to cultivate and process turmeric domestically, where food safety standards are more rigorously upheld.

In light of these challenges, turmeric and curcumin seem poised for a bright future in the American food and beverage landscape. As consumers increasingly seek out health-boosting ingredients, products combining turmeric with other beneficial compounds, such as calcium citrate with vitamin D3 1000 mg, are likely to gain traction. The incorporation of turmeric into various food and drink options will continue to rise, attracting health-conscious individuals eager to explore its potential benefits.