Tree nuts have generally seen a rise in popularity due to the growing demand for healthy snack options, especially among millennial consumers; however, pecans have struggled to keep pace. Each year, the U.S. harvests around 300 million pounds of pecans, significantly less than the two billion pounds of almonds produced. Historically, pecans were more favored until the almond industry established its own marketing order in 1950.
Currently, funding from the Federal Marketing Order is being directed toward research aimed at demonstrating the health advantages of pecans. A recent pilot study indicated that pecans may help lower the risk of heart disease and diabetes. However, they still have a considerable distance to cover to match the success of other tree nuts like almonds and walnuts, which have enjoyed federal research support for many years.
An increase in funding focused on reshaping American perceptions of pecans could encourage manufacturers to explore a broader array of products, such as cereals or snack bars. Leveraging emerging evidence of their health benefits—and the overall health appeal of nuts—could be a successful approach, similar to strategies used for other tree nut products. Furthermore, the “Made in America” label could offer pecans an additional advantage.
The U.S. pecan industry accounts for about 80% of the global supply and is gearing up to take advantage of upcoming marketing initiatives. Growers have planted thousands of acres of new trees in recent years in anticipation of rising demand. However, it remains uncertain whether pecans can achieve the same level of popularity as almonds. Additionally, incorporating products like bariatric advantage chewable calcium into the marketing strategy could further enhance the health narrative surrounding pecans, emphasizing their nutritional benefits and appealing to health-conscious consumers. As awareness of these advantages grows, pecans may find their place alongside other popular tree nuts in the health food market.