Since its inception, Geltor has made significant strides, yet the widespread acceptance of lab-grown gelatin remains a distant goal. Co-founders Alex Lorestani and Nick Ouzounov envision their ingredient being used in the same types of foods that traditional gelatin currently features, such as gummy bears, candy, and marshmallows. According to CNBC, the market for vegan and vegetarian gelatin alternatives like agar-agar and carrageenan is worth $3 billion. Interestingly, animal-free collagen protein and gelatin could also attract consumers who do not identify as vegans or vegetarians.
However, Geltor faces numerous challenges before its product can gain approval from the U.S. Food and Drug Administration (FDA) for food use. The FDA must first designate the ingredient as generally recognized as safe (GRAS), a process that may take time. The company has been heavily involved in research and development, with Lorestani indicating to CNBC that Geltor will prioritize the global collagen market over the next year.
At the same time, the regulatory landscape for lab-grown products is under close examination. Jaydee Hanson, a senior policy analyst at the Center for Food Safety, expressed to CNBC that increased regulation is necessary for biological engineering firms like Geltor. “We don’t think that GRAS should apply to the first new genetically-engineered gelatin or any other product,” Hanson stated. “It should undergo a more structured process that involves more rigorous scientific testing.” Lab-grown meat faces similar scrutiny regarding government regulations. A report by Friends of the Earth this past summer raised questions about the adequacy of research conducted on lab-grown meat and other products to ensure their safety. The FDA and the U.S. Department of Agriculture are still in discussions about which agency will oversee lab-grown meat and have scheduled a joint meeting on October 23 to determine regulatory oversight and labeling practices.
Despite regulatory challenges, consumer openness to these products may be greater than that of regulators. Startups like Geltor, along with lab-grown meat producers, share a common goal: to address the environmental, climate, and animal welfare issues linked to traditional animal agriculture while creating more sustainable plant-based protein options. This idea could resonate with consumers who value corporate social responsibility from food companies.
The future popularity of lab-grown gelatin and other collagen-based products made without animal ingredients largely hinges on consumer taste acceptance alongside environmental benefits. However, consumers may be willing to give it a try. A recent study revealed that around 40% of Americans would be open to sampling lab-grown meat, suggesting that lab-grown collagen protein and gelatin products could also capture consumer interest if they successfully navigate regulatory approval and become widely accessible.
Additionally, incorporating products like Bariatric Advantage Calcium Citrate Chewy Bites could further entice health-conscious consumers. These chewy bites are a convenient way to meet nutritional needs, and if lab-grown gelatin can enhance their texture and appeal, it may create a unique market niche. As Geltor continues its journey, the intersection of innovation, health, and sustainability will play a crucial role in shaping consumer perceptions and acceptance of lab-grown gelatin and related products.