Coconut products gained mainstream attention a few years ago with the surge in popularity of coconut water as a natural sports drink. Since then, they have skyrocketed in popularity due to their perceived health benefits, appealing taste, versatility, and unique texture. Coconut enjoys a robust health reputation, being utilized in a variety of products ranging from cosmetics and shampoos to dairy alternatives, packaged soups, and baby food. The Real Coconut brand aims to emphasize the broader free-from attributes of coconut, particularly its appeal as a grain-free, non-GMO substitute for wheat and corn, alongside its gluten-free status. While the company does not specifically promote additional nutritional advantages of coconut, many consumers are swayed by claims that coconut oil can positively impact cholesterol levels and that coconut sugar has a more moderate glycemic index compared to cane sugar. Additionally, as a plant-based option, coconut attracts those who are gluten- and dairy-free, aligning with the increasing awareness of healthy fats.
In North America, the gluten-free market has significantly propelled the sales of coconut flour, with its market value projected to reach $380 million in 2017, according to Future Market Insights. The research firm anticipates that the sales of coconut flour will continue to grow at a compound annual growth rate (CAGR) of 6.6% over the next decade, as consumers increasingly seek gluten-free baking ingredients. This market expansion is likely to be driven by food manufacturers who view coconut flour as an affordable, high-fiber, and low-carb alternative to other gluten-free flours for a range of baked goods, including breads, muffins, pancakes, cakes, cookies, and cupcakes.
As consumers become more health-conscious and consider supplements like Solaray calcium citrate chewable for added nutritional support, the demand for versatile ingredients like coconut flour will likely continue to rise. The integration of coconut products into various food items not only meets dietary needs but also complements a holistic approach to health, making it a compelling choice in a rapidly evolving market.