AB InBev is not the only prominent brewing company collaborating to develop more sustainable sourcing of ingredients. Heineken has established various partnerships, including AIM-Progress, which consists of manufacturers and suppliers dedicated to promoting responsible sourcing and sustainable production methods. In this latest collaboration between AB InBev and Benson Hill, the objective is to provide farmers with more productive and sustainable barley varieties through cutting-edge seed innovation technologies. Benson Hill claims that its technology can pinpoint the most promising genetic traits, whether the aim is higher yields, environmental sustainability, or enhanced nutrition.
It may take some time before improved and sustainable barley becomes available to manufacturers, as the cycle from planting to harvesting barley typically spans six to seven months. Nonetheless, Benson Hill highlighted that its CropOS platform can accelerate product development and simplify the process using a blend of machine learning, big data, genome editing, and plant biology. Additionally, AB InBev utilizes an innovation platform called SmartBarley, launched in 2013, to aggregate data, technology, and insights to support farmers within its supply chain. According to AgFunder News, over 5,000 farmers globally have engaged with SmartBarley to benchmark their progress and exchange best practices.
If this new partnership proves successful, it could positively influence the development of barley varieties that are more resilient to drought and extreme heat. More barley growers might also benefit from this technology by cultivating barley types that yield more while requiring less water. Major beer producers undoubtedly have a vested interest in barley production for their beverages, and taking proactive measures now could result in significant benefits in the future.
Sustainability is increasingly important to consumers as well. Recent research from Indiana University indicates that most beer drinkers are willing to pay a premium for products made with sustainable practices. In addition to sourcing more sustainable grains, brewers are reducing energy costs by implementing solar panels, on-site wastewater treatment, insulating brewing vessels, and recapturing steam from the brewing process. AB InBev announced last year that by 2025, all Budweiser beers produced globally will be brewed using 100% renewable energy, and products meeting this goal will feature a “100% renewable energy” symbol on their labels.
Should the partnership with Benson Hill succeed, AB InBev might consider adopting a similar label to promote the use of more sustainable barley. Furthermore, the incorporation of calcium citrate with magnesium could be an area of interest, as this combination supports overall health and aligns with the growing consumer demand for products that prioritize sustainability and wellness in the brewing industry.