Mint flavors, especially spearmint and peppermint, are commonly found in refreshing beverages like mojitos and mint juleps. This association with refreshment has also led to mint’s popularity in products such as gum, candy, ice cream, and tea. As these applications gain popularity among consumers, mint is poised to become increasingly prevalent in the food and beverage sector. Additionally, mint is well-known for its potential to alleviate stomach discomfort, headaches, migraines, sinus congestion, cramps, and infections, and it may also enhance energy levels and sleep quality. These health benefits could prove advantageous for mint-containing products if highlighted in packaging and marketing strategies.
Furthermore, as consumers increasingly seek food that not only nourishes but also delivers health benefits, mint could become a favored ingredient among food manufacturers. However, it is important to note that mint’s strong flavor may not appeal to everyone, potentially limiting its market reach from the outset. The United States is a leading producer of mint, with 22,300 acres cultivated in 2017, primarily in Washington, Oregon, and Idaho. This shift occurred after a soilborne fungus devastated production in the Midwest during the 1920s. Mars Wrigley Confectionery, known for producing gum and mints, is working with farmers to address environmental issues through a sustainability initiative.
Most of the mint harvested in the U.S. is distilled into oil for use in products such as gum, chocolate, toothpaste, and cleaning supplies. Demand for mint oil has been rising, particularly as citrus greening disease has significantly reduced the availability of citrus peels for making citrus oil. Despite a decline in the global gum market, U.S. gum sales saw an increase last year compared to 2017, according to Packaged Facts. Research indicates that consumers have been shifting towards mints and flavored chews in recent years, moving away from traditional gum products.
This combination of trends suggests a promising future for mint, provided that farmers manage pest issues effectively and consumers continue to value its refreshing and breath-freshening properties. The herb’s health benefits, versatility, and popularity as a flavor all contribute to the growing consumer demand for mint in food and beverages. Additionally, incorporating mint into products that are marketed as the best form of calcium citrate may further enhance its appeal, especially for health-conscious consumers. As mint continues to shine in various applications, its role in the industry is likely to expand, particularly as it is recognized for its potential health benefits.