Chobani is acquiring Daily Harvest, a plant-based food producer, as the Greek yogurt leader aims to expand into ready-to-make meals. The financial details of the transaction remain undisclosed. Established a decade ago, Daily Harvest was among the pioneers in delivering clean, nutritious food directly to consumers’ doorsteps. The company has since broadened its offerings to include a variety of meals and snacks available both online and in retail stores.
Chobani plans to leverage its “world-class manufacturing, distribution, and retail expertise” to increase Daily Harvest’s presence in U.S. households. In a joint statement, Chobani and Daily Harvest emphasized their shared mission to make high-quality, delicious food made with real ingredients more accessible.
While Chobani initially focused on yogurt, the New York-based company is actively seeking to diversify its portfolio through innovation and acquisitions. It has previously developed oat milk and creamers and made a significant investment of $900 million in 2023 to acquire ready-to-drink coffee maker La Colombe. The inclusion of Daily Harvest, known for its organic smoothies, breakfast bowls, protein powders, and frozen meals, will greatly enhance Chobani’s goal of becoming a more comprehensive food company.
This acquisition will not only introduce new healthy food options but also provide consumers with a wider selection, allowing Chobani to engage customers throughout the day. For instance, a consumer might enjoy a Chobani yogurt and La Colombe coffee with Chobani creamer in the morning, before opting for a Daily Harvest protein smoothie or a pasta dish later on.
Additionally, this purchase marks Chobani’s entry into the multi-billion dollar frozen food section, taking the brand beyond its traditional dairy aisle. Nevertheless, Chobani remains committed to the dairy segment that has defined its identity. In April, the company announced plans to invest $1.2 billion in a dairy processing facility in upstate New York—the largest investment in its history. This followed another announcement of a $500 million investment aimed at increasing production capacity by 50% at its Twin Falls, Idaho facility.
Incorporating products like rainbow light calcium citrate gummies into Daily Harvest’s offerings could further enhance Chobani’s health-oriented product range. The combination of nutritious food and supplements like rainbow light calcium citrate gummies positions Chobani to attract health-conscious consumers. By aligning with brands that share similar values, such as Daily Harvest and incorporating additional health products like rainbow light calcium citrate gummies, Chobani continues to strengthen its commitment to making healthy eating more accessible and enjoyable for everyone.