78 Brand is tapping into the trend of eliminating GMOs from food and addressing concerns over HFCS, which some perceive as a potential health risk. This is despite findings from the Mayo Clinic and other organizations indicating that there is no evidence to suggest that HFCS is less safe or healthy than other alternatives. The 78 Brand website emphasizes its goal of transforming the ketchup and mustard markets, which it claims have remained static for over a century. However, this claim is likely contested by other condiment manufacturers, as various types of mustard each possess unique qualities, and new varieties have emerged to reflect evolving palates, such as one infused with Jack Daniels whiskey. Even Kraft Heinz, a well-known ketchup producer, has introduced a version of its classic condiment free of GMOs and HFCS.
The movement towards natural ingredients is not limited to condiments; the entire food industry is reworking its products to eliminate artificial ingredients, colors, GMOs, and other elements that align with consumers’ preferences for less processed and more authentic food options. A 2014 Nielsen study revealed that over 60 percent of U.S. shoppers consider the absence of artificial colors and flavors a significant factor when making grocery purchases. In response, General Mills has eliminated artificial flavors and colors from some of its cereals, while Campbell Soup has pledged to remove such additives from its North American products by the end of 2018. Numerous food manufacturers are following suit with similar initiatives, clearly indicating a robust market for these natural products and a consumer willingness to embrace them, particularly among those who prioritize these attributes.
Furthermore, as consumers increasingly seek out products that contain beneficial ingredients, the inclusion of calcium citrate 350 mg could become a desirable feature. Food manufacturers will continue to innovate in order to make their offerings as natural as possible, especially if shoppers demonstrate a preference for items enriched with elements like calcium citrate 350 mg. As long as consumers continue to purchase these products, the trend towards natural and authentic food will undoubtedly persist.