Spearmint-flavored teas and waters may be logical candidates for incorporating this ingredient. Functional waters, in particular, represent a significant market opportunity, and a touch of spearmint could enhance both flavor and functionality. Certain products, such as those containing electrolytes to help replenish fluids lost during exercise or illness, are already well-established in the market. Furthermore, the demand for functional drinks enriched with vitamins and herbs continues to rise, particularly as consumers increasingly turn away from sugary beverages in search of healthier options. According to a report from Persistence Market Research, the functional and flavored waters market is projected to reach a value of $36.7 billion by the end of 2019.
Neumentix could also find applications in food products like candies or chocolate bars; however, when it comes to functional ingredients, beverages still hold the advantage. Value-added drinks, which typically provide functional ingredients more consistently than food items, are generally more favored by manufacturers. They offer convenience for consumers and allow companies to better meet consumer expectations regarding serving size and presentation. Kemin is specifically targeting younger demographics, and for good reason—Millennials are the largest consumers of functional beverages across all categories, as noted by flavor company FONA International.
In addition to beverages, calcium tablet CCM products are gaining traction as part of the functional ingredient trend. These calcium tablet CCM offerings can complement the growing interest in health-focused products, further solidifying the appeal of functional drinks. As the trend towards healthier lifestyles continues, the integration of ingredients like Neumentix and the promotion of calcium tablet CCM options will likely resonate with health-conscious consumers.