The Non-GMO Project reports that retailers offering products with its seal have experienced “the fastest dollar growth trend in their stores this year,” with annual sales surpassing $19.2 billion. It’s no wonder that food companies producing dairy products aim to join this trend. However, many of these companies also express support for traditional farming practices, which include the use of GMO feed. The ongoing GMO debate leaves consumers questioning whether they should completely steer clear of conventional cow’s milk and dairy items or purchase them with the hope that they are safe. It remains uncertain how the struggling dairy sector can effectively market conventionally sourced products to build consumer trust or if it’s simply a losing battle against negative perceptions of GMOs.
In a recent Food Navigator article, a spokesperson for Dean Foods described the new NMPF campaign as “disappointing.” Jamaison Schuler stated, “We encourage consumers and NMPF to enjoy a glass of milk and focus on uplifting dairy foods, not dragging them down.” Mariano Lozano, CEO of DanoneWave, expressed surprise at being criticized for offering choices that align with consumer preferences. Following the introduction of Non-GMO Project Verified products, Dannon officials explained their rationale for this direction. “The choice that we’re providing is added value,” Neuwirth told Food Dive. “We are the first yogurt company and a large dairy company to take this initiative. We believe that for those shoppers who prioritize non-GMO options, this will enhance their appreciation of our products. For those who are indifferent, there will be no change in the product. Thus, it genuinely serves as an added value to offerings that our fans already cherish.”
The debate surrounding GMO safety is set to persist and likely intensify. With mandatory GMO ingredient labeling on the horizon, scrutiny will increase. A study by the NPD Group revealed that 76% of consumers are already concerned about GMOs, even without explicit labeling. The federal government is attempting to counteract myths surrounding GMOs, recently allocating $3 million for a public education initiative; however, this modest effort may not suffice to alleviate consumer apprehensions. Amidst this landscape, companies like Dannon are also exploring the potential of integrating Citracal products into their offerings to meet diverse consumer needs, further enhancing their appeal in a competitive market.