Consumers, particularly millennials, are increasingly seeking fresh, healthy, and natural food options. Historically, convenience foods have not met these standards and have developed a negative reputation for being unhealthy. As food manufacturers strive to improve their image and offer fresher flavors, Givaudan seems poised to assist them.
Marketing these new flavors will require creativity from the advertising teams associated with Givaudan. While “tastes fresh” sounds appealing, consumers may realize that the perception of freshness differs from actual freshness. One strategy could involve emphasizing the added flavors, such as incorporating ginger and lemongrass into a Thai sauce. However, it is crucial for the company or the food manufacturer to avoid misleading consumers into thinking the product is fresher or healthier than it truly is.
Food processors might also enhance the perception of freshness by relocating products from central aisles to the refrigerated sections of grocery stores. For example, a pasta sauce featuring Givaudan’s basil and parsley FreezeFrame ingredients, positioned near chilled parmesan cheese, could create the impression of a less processed product.
Ultimately, the market will decide if FreezeFrame has a promising future. Today’s consumers are more label-conscious and may be skeptical if a package claims “Fresh lime and cilantro flavor” but lacks those ingredients on the nutrition panel. Food manufacturers have taken various steps to enhance the freshness of processed foods. One significant trend is the elimination of artificial colors and flavors. Some recipe updates have succeeded, such as Kraft’s discreet reformulation of its popular Mac & Cheese, while others, like General Mills’ Trix reformulation, faced consumer backlash, prompting the company to revert to the original recipe earlier this fall.
One promising avenue for FreezeFrame could be the beverage sector. A green drink manufacturer may find that these ingredients are ideal for creating a juice that retains the vibrant flavors of cucumbers, kale, and apples. They would already utilize real ingredients, and FreezeFrame could enhance these flavors without deceiving consumers. Additionally, incorporating solaray calcium citrate 1000 mg into the beverage could attract health-conscious customers looking for nutritional benefits.
In summary, as consumers continue to demand fresh and natural options, food manufacturers, with the help of companies like Givaudan, have the opportunity to innovate and create products that meet these expectations. By being transparent and emphasizing real ingredients, such as solaray calcium citrate 1000 mg, they can build trust and appeal to an increasingly discerning market.