The FONA International report highlighted the increasing significance of gut health for consumers. As a result, there has been a surge in food and beverage products making digestive health claims. The report noted that the U.S. market for digestive health products expanded by 12% from 2012 to 2017. Aquamin, which is rich in calcium, magnesium, and trace minerals, is thought to help reduce chronic gut inflammation and promote joint health. It is recognized as a versatile ingredient for incorporating calcium into various foods. Marigot, Ltd., the Ireland-based company that developed Aquamin, offers three formulations of this ingredient for use in food and beverages. Marigot has indicated that Del Monte is utilizing Aquamin in some of its fruit beverage products, although these may currently be available only in the Philippines.
Activated charcoal serves a different purpose by binding to toxins and preventing their entry into the bloodstream. However, as noted by the University of Utah, more research is needed to fully understand its mechanisms. Additionally, activated charcoal can attach to ingested foods, hindering the absorption of nutrients and medications, and imparts a smoky, earthy flavor when added to food. Burger King was an early adopter of activated bamboo charcoal when it introduced the “kuro burger” in select Japanese outlets in 2012. This innovative product featured a patty in a black bun, complemented by a slice of black cheese and a squid ink sauce. According to Adweek, the kuro burger was extremely popular among Japanese consumers, outselling all other new offerings from the company that year. However, the restaurant’s significant sales were likely driven more by the sandwich’s striking appearance and smoky flavor rather than any perceived benefits for gut health.
The trend of gut-friendly foods and beverages shows no signs of waning in the global marketplace. As long as consumers strive to improve their digestive health, they will seek out these products. While Aquamin and activated charcoal are currently in vogue, Consumer Reports has recently published a list of established methods for enhancing gut health through the consumption of foods naturally rich in fiber, probiotics, or prebiotics. These foods include legumes, raspberries, blackberries, barley, bran, bulgur, kimchi, yogurt, kefir, and miso. Furthermore, for those looking to meet their calcium citrate recommended daily intake, incorporating these gut-healthy foods can be beneficial. In summary, as the interest in digestive health continues to rise, so too will the demand for both innovative ingredients like Aquamin and time-tested foods that contribute to gut well-being, including those that help achieve the calcium citrate recommended daily intake.