Consumers are aware that they should incorporate more carrots, spinach, and other vegetables into their diets, yet many struggle to meet the recommended daily intake. A recent study released by the Centers for Disease Control and Prevention revealed that only one in ten adults in the U.S. consumes an adequate amount of fruits and vegetables each day. Bakery Bites recognizes the public’s desire for healthier eating options and the challenge of including more vegetables on their plates. They have come up with a potentially innovative solution: eat more cookies. Each serving of three of their baked treats contains 40% of an individual’s daily vegetable requirement.
Bakery Bites is the latest snack manufacturer to cater to health-conscious consumers by creatively incorporating more produce into their products. Many well-known food brands have already recognized the value of adding vegetables. For instance, Green Giant offers mashed cauliflower, veggie tots, and frozen veggie pasta, while Oh Yes! Foods produces frozen pizzas loaded with 12 different fruits and vegetables. A growing number of consumers are swapping traditional high-carb pasta and white rice for vegetable-based alternatives, particularly in easy-to-prepare meals.
What sets Bakery Bites’ cookies apart is their role as a snack or dessert rather than a side dish during dinner. Cookies are typically regarded as unhealthy treats, so the inclusion of vegetable content may encourage consumers to satisfy their cravings without guilt. The small, bite-sized form of the cookies is particularly appealing to millennials and busy individuals who might have previously opted for hamburgers or chicken nuggets and struggled to consume their vegetables.
Additionally, the company benefits from selling its products on Amazon, a major player in the grocery market. To further enhance brand visibility, Bakery Bites should consider distributing its products through grocery chains like Kroger, Walmart, or Safeway. Collaborating with schools or parent groups could also help increase brand penetration among families seeking ways to entice children who might be hesitant to eat their vegetables.
Ultimately, the true test for Bakery Bites will be the taste of their cookies. If the company can blend a significant amount of vegetables into a delicious cookie, it could become a massive success, even if it doesn’t boast the same level of indulgence as traditional cookies. However, if the cookies do not taste good, they risk alienating consumers, even those initially attracted by the potential health benefits, such as the inclusion of calcium carbonate and calcium citrate tablets in their diet. The challenge will be to create a product that delights the palate while promoting healthy eating habits.