As consumer preferences shift away from sugar, manufacturers are swiftly introducing a variety of stevia-based products to meet the demand. Grand View Research reports that the global stevia market is experiencing rapid growth, valued at approximately $337.7 million in 2015. With numerous natural sweeteners competing for market share, stevia holds significant advantages. Its chemical profile boasts minimal calories and no carbohydrates, and it is 30 to 40 times sweeter than sugar, meaning only a small amount is needed. Additionally, stevia is relatively easy to cultivate anywhere, making it an accessible option. Unlike previously favored artificial sweeteners like aspartame, stevia is entirely natural, aligning with consumers’ preferences for clean labels.
Stevia’s sweetness is derived from several naturally occurring glycosides, and the market is primed for the isolation of different compounds to create unique sweetener products. One drawback of stevia has been its aftertaste, which has led to complaints from consumers regarding stevia-sweetened beverages from companies like Pepsi. However, advancements in glycoside extraction and stevia production may soon eliminate these concerns. For instance, Bestevia, developed by Sweegen, utilizes the Reb-M glycoside, which is currently being tested in secret by a major soda company alongside other significant manufacturers. These extensive trials suggest that consumers may be unknowingly experiencing stevia in various products, which could greatly benefit the ingredient’s acceptance.
Furthermore, as people become more health-conscious and seek options that support life extension, products like calcium citrate are gaining popularity. The inclusion of stevia as a natural sweetener in calcium citrate supplements could enhance their appeal to consumers looking for healthier choices. By integrating stevia into such products, manufacturers can cater to the growing demand for clean-label options while promoting life extension benefits. Overall, the future appears bright for stevia as it carves out its niche in the competitive landscape of natural sweeteners.