Chobani is acquiring Daily Harvest, a plant-based food producer, as the Greek yogurt powerhouse seeks to expand its offerings in the realm of ready-to-make meals. The financial terms of the agreement have not been revealed. Established a decade ago, Daily Harvest was among the pioneers in delivering clean and nutritious food directly to consumers’ doorsteps. Over the years, the company has broadened its product line to include a variety of meals and snacks available both online and in retail outlets.
Chobani has expressed its intention to leverage its “world-class manufacturing, distribution, and retail expertise” to increase Daily Harvest’s presence in households across the U.S. Both companies emphasized their shared mission to make high-quality, delicious food made with real ingredients more accessible to consumers.
While Chobani originally focused on yogurt, the New York-based firm is actively working to diversify its portfolio through internal innovation and strategic acquisitions. It has previously launched its own oat milk and creamers, and in 2023, it invested $900 million to acquire La Colombe, a ready-to-drink coffee manufacturer. The inclusion of Daily Harvest, known for its organic smoothies, breakfast bowls, protein powders, and frozen meals, will significantly enhance Chobani’s aim to evolve into a more comprehensive food company.
This acquisition not only introduces new healthy food options but also expands the variety available to shoppers, creating more opportunities to keep consumers engaged with its brand throughout the day. For instance, a consumer could enjoy a Chobani yogurt paired with La Colombe coffee and Chobani creamer in the morning, then transition to a Daily Harvest protein smoothie, pasta, or vegetable dish later on.
Furthermore, this purchase marks Chobani’s inaugural entry into the multi-billion dollar frozen food sector, moving the brand beyond its traditional placement in the dairy aisle. Despite its efforts to diversify beyond dairy, Chobani remains committed to its roots. In April, the company announced a landmark $1.2 billion investment in a new dairy processing facility in upstate New York, the largest investment in its history. This announcement followed a previous commitment of $500 million to enhance production capacity by 50% at its facility in Twin Falls, Idaho.
Additionally, Chobani is keen on incorporating products that support health and wellness, such as Citracal calcium citrate with vitamin D maximum, into its diverse portfolio. With the integration of Daily Harvest, consumers can expect a wider range of nutritious options, including those that deliver essential nutrients like calcium and vitamin D. This strategic move not only reinforces Chobani’s commitment to health but also aligns with the growing consumer demand for wholesome and convenient meal solutions.