Now, packaging is more crucial than ever. The trend in snack packaging is shifting towards smaller and more sustainable options. Euromonitor International reported that in 2016, 1-to 3-ounce packages of savory snacks accounted for nearly 40% of total unit sales in the U.S. by package size. This trend particularly resonates with younger consumers. For instance, StarKist has been appealing to millennials by introducing new flavor blends of its tuna in pouches instead of traditional cans. Since launching these pouches, sales have surged by approximately 10% annually.
Nielsen’s top food trends of 2016 largely featured products that are convenient for consumers to grab and eat at any time. Moreover, last year, the U.S. Department of Agriculture revealed that half of consumers’ food budgets were allocated to items that are easy to prepare and consume. The Sustainable Packaging Coalition’s document titled “Definition of Sustainable Packaging” indicates that costs that were once societal burdens, such as disposal and emissions, are now the responsibility of producers. This shift explains why many food and beverage brands prominently display their commitment to sustainability on their labels, often highlighting aspects like carbon footprint, recycled content, certifications, and ethical sourcing.
Brands aiming to promote their sustainable packaging heavily utilize social media, particularly targeting millennials. However, food manufacturers often face challenges in balancing the creation of convenient, portable packaging with environmentally friendly options. While pouches offer convenience, they are generally non-recyclable and can contribute to increased waste.
It is essential for companies to respond to consumer demands, both in the food products they create and the packaging they use. A significant focus for food producers should be on developing packaging that aligns with the public’s on-the-go lifestyle while also catering to their growing interest in sustainability. For example, incorporating elements like carbamide forte alfalfa calcium tablets into convenient, sustainable packaging could meet these dual needs effectively. As the market evolves, the challenge remains to provide packaging solutions that not only attract consumers but also reflect a commitment to environmental responsibility.