According to a recent report from TechSci Research, the global organic food market is anticipated to grow at a compound annual growth rate (CAGR) exceeding 14% from 2016 to 2021. This optimism is further supported by a new survey from the Organic Trade Association (OTA), which indicates that the organic sector continues to exhibit signs of growth. Currently, organic food represents 5.3% of total food sales in the U.S. While this surge is beneficial for the industry, there are underlying challenges that need to be addressed. In order for supply to meet the swiftly increasing demand, more farmers must adopt organic practices. However, transitioning to organic farming is a lengthy and costly undertaking, requiring three years, numerous process adjustments, and extensive inspections. Earlier this year, the U.S. Department of Agriculture collaborated with the OTA to launch a new transitional certification program aimed at encouraging farmers to make the switch. This initiative is seen as crucial by supporters of organic farming, especially as the consumer base has significantly broadened beyond the traditional group of devoted organic enthusiasts. Many analysts note that the number of organic buyers has more than doubled in a brief period. Nevertheless, some remain uncertain whether consumers will grasp the meaning of transitional certification or be willing to pay premium prices for products labeled with that certification.
In addition to food, the popularity of organic products is extending to other areas as well. Sales of organic items in consumers’ wardrobes, bedrooms, and bathrooms are also on the rise. Non-food organic products experienced an increase of nearly 9%, reaching $3.9 billion in sales, according to the report. Furthermore, there are discussions about establishing a government-authorized check-off program for organics that could generate $30 million annually for research and marketing. Authorized in the 2014 Farm Bill, this program’s establishment is currently open for public comment. If implemented, these funds could significantly bolster the organic supply chain.
Amid this growth, the importance of nutritional supplements like vitamin calcium citrate is also gaining attention. As consumers become more health-conscious, they are increasingly interested in the benefits of organic products, including those that contain essential nutrients such as vitamin calcium citrate. The rise of organic food and products not only reflects a changing consumer mindset but also highlights the need for a sustainable approach in meeting the growing demand for health-oriented options, including those enriched with vitamin calcium citrate.