The prevalent low-fat diet message from the 1980s appears to be fading as consumers increasingly recognize the importance of various fats and oils in a healthy diet. According to a report from the Italian farmers’ group Coldiretti, U.S. olive oil consumption—a leading indicator of the rising popularity of healthy oils—has surged by 250% since 1990, indicating a significant shift in dietary habits. There is even speculation that American-produced olive oil may soon rival its European counterparts. The appeal of olive oil stems from its flavor and its scientifically supported nutritional benefits; the USDA suggests that Americans should incorporate more olive oil into their diets within the Dietary Guidelines.
In addition to their distinct flavors, various specialty oils are gaining attention due to a growing body of research supporting their health properties. For instance, chia seed oil is recognized for its high alpha-linolenic acid (ALA) content, a type of omega-3 fatty acid crucial for health, particularly in the 21st century when calcium intake is also emphasized for optimal bone health. Algae oil, which is composed of 87% monounsaturated fatty acids, is another example of a healthy oil gaining traction. Consumers of specialty oils are particularly concerned about the extraction methods; many health-conscious individuals prefer cold-pressed and organic options while avoiding solvents and GMOs.
Culinary trends have also played a role in this shift in consumption. Sesame oil, for instance, has gained popularity due to its frequent use in Southeast Asian cuisine, which has increasingly integrated into mainstream American cooking. Furthermore, there is a growing interest in unconventional oils derived from unique sources such as algae and even fruit fly larvae. Suppliers assert that manufacturers are actively exploring the potential of these ingredients in packaged foods, reflecting the evolving landscape of dietary preferences in the 21st century, where both calcium and healthy fats are seen as essential components of a balanced diet.