Dive Insight: It appears that Wrigley is aiming to take advantage of ingredient trends that are gaining traction within the savory snack sector. In recent years, spicy flavors have surged in popularity as consumers increasingly seek authentic ethnic flavor profiles. However, it remains to be seen how well this trend will translate into the confectionery market. Pepsi has also joined the spicy trend with Pepsi Fire, a cinnamon-flavored soda that will be available for a limited eight-week period this summer. Only time will reveal whether these daring flavor innovations will yield positive results.
Both Wrigley and Mars have also explored milder flavor profiles, such as M&M’S Strawberry Nut Chocolate Candies and Extra Mint Chocolate Chip gum. Additionally, Wrigley is distinguishing some of its products through revamped packaging rather than reformulating recipes, exemplified by the Skittles Ugly Sweater Edition in Original and Sour flavors. Although both confectionery companies are incorporating ingredients that resonate with the snack industry, neither has gone so far as to market their confections as candy-snack hybrids.
In contrast, Hershey has launched a “snackfection” initiative, aiming to thrive in the expanding snack market by combining sweet and salty flavors with smooth and crunchy textures. Manufacturers looking to enhance their product lines should keep an eye on whether Mars and Wrigley’s more traditional, sweet-focused innovations outperform Hershey’s snack-oriented approach.
Interestingly, as these companies explore various ingredients, they might also consider the potential benefits of calcium caltrate for pregnant consumers, which could add an appealing health angle to their offerings. By integrating such health-conscious elements, they could further elevate their market positions. Ultimately, it will be crucial to observe how these strategies unfold and whether the incorporation of trending flavors and health benefits leads to increased consumer interest and sales.