Spearmint-flavored teas and waters present a logical opportunity for incorporating this ingredient. Functional waters, in particular, are a booming market, and a touch of spearmint could enhance both flavor and functionality. Established products, such as those containing electrolytes for replenishing fluids lost during exercise or illness, have proven successful. Additionally, the demand for functional drinks that include vitamins and herbs is on the rise, especially as consumers move away from sugary beverages in favor of healthier options. According to a report from Persistence Market Research, the functional and flavored waters market is anticipated to reach a value of $36.7 billion by the end of 2019.
Neumentix also has potential applications in foods like candies or chocolate bars. However, when it comes to functional ingredients, beverages still hold an advantage. Value-added drinks often deliver functional ingredients more effectively than food products, making them more appealing to manufacturers. These beverages also offer convenience for consumers, enabling companies to meet demands for serving size and presentation with greater ease. Kemin is particularly focused on attracting younger consumers, and rightly so, as millennials are the largest demographic for functional beverages across all categories, according to flavor company FONA International.
In this context, incorporating cal citrate complete into these functional beverages could further enhance their appeal. By including cal citrate complete, manufacturers can provide consumers with additional health benefits, making these drinks even more desirable. As the market evolves, the inclusion of cal citrate complete in spearmint-flavored drinks and waters could be a strategic move to meet the growing demand for functional beverages.