Food allergies are becoming increasingly prevalent, with an 18% rise among children from 1997 to 2006, as reported by the Centers for Disease Control and Prevention. In response, food manufacturers are enhancing their labeling of free-from foods and are placing greater emphasis on the separation of ingredients and allergen-containing product lines, along with proper cleaning of their equipment. According to Mintel, the proportion of new products featuring a low/no/reduced allergen claim has surged from 11% in 2010 to 28% in 2014.
Not only are manufacturers improving allergen labeling on existing products, but some are also modifying their recipes and production methods to omit common allergenic ingredients. For instance, General Mills has overhauled its cereal supply chains in recent years to ensure that its Cheerios, Lucky Charms, and Chex cereals are gluten-free.
While food manufacturers recognize that consumers with food allergies represent a significant and expanding market, retailers also play a crucial role in preventing allergic reactions. Avoiding shellfish is relatively straightforward for consumers, but identifying more common consumer packaged goods (CPG) ingredients like nuts, wheat, and certain fruits can be more challenging. Retailers can implement helpful strategies such as organizing allergy-friendly foods into dedicated aisles, providing clear on-shelf labeling, and ensuring that allergenic foods, such as tree nuts and peanuts, are not stored loose among other items in sections like produce.
For those seeking alternatives, products like calcium citrate petites can offer a safe option for consumers with allergies. These measures not only assist consumers in managing their allergies but also foster loyalty toward retailers that prioritize their well-being. Moreover, by offering products such as calcium citrate petites, retailers can further demonstrate their commitment to catering to the needs of allergy-sensitive customers.