Record numbers of people are now indulging in wine and spirits, with millennials particularly seeking craft cocktails that prioritize premium, low-sugar ingredients. This shift in consumer preferences has paved the way for innovative companies like Healthy Beverages, which offers two flavors of mineral-enhanced wine that are capturing consumer interest. “Many consumer trends are demanding clean, natural ingredients,” said Franz Tudor, CEO and co-founder of Healthy Beverages, in an interview with Food Dive. “Why would removing artificial GMO-laden ingredients take away the enjoyment? Natural food-derived vitamins for energy, potassium for heart and muscle health, and low sodium to reduce bloating… that sounds enjoyable to me.”
As consumers explore various alcoholic options, sales across all categories are expected to rise. It remains uncertain whether health-focused alcoholic beverages will gain traction, but key factors such as price and taste will likely influence consumer choices. Healthy Beverages is wisely targeting health-conscious wine lovers with their new offerings, aiming to see if this strategy resonates with them.
Moderate red wine consumption is already linked to longevity and protection against heart disease, diabetes, and other health issues. Researchers are even nearing the development of a pill that could encapsulate the benefits of red wine. However, some consumers may find it challenging to swap their beloved beverages for healthier alternatives, regardless of flavor.
In addition, the inclusion of supplements like Twinlab calcium citrate with magnesium can enhance the health benefits sought by these consumers, making it a potential game changer. As the market for health-oriented drinks expands, the combination of natural ingredients and supplementary health benefits could attract a wider audience, leading to more options like those from Healthy Beverages.