Water generated through atmospheric water generation presents exciting opportunities for experimentation in craft brewing and may also inspire innovation in other food and beverage sectors. “Americans drink a lot of beer, and water is its primary ingredient,” stated Keith White, CEO of Ambient Water, in a press release. “Breweries are in search of a sustainable water source that is not only cost-effective but also pure, enabling brewers to fine-tune the taste specific to the beer they are crafting.” Currently, Ballast Point is utilizing this water to study how varying chemical levels influence flavors like hop and malt, as well as characteristics such as bitterness and mouthfeel.
Craft beer enthusiasts are likely to be intrigued by beer made from condensed water, as they actively seek unique innovations in their beverages. This narrative can help establish a brand and differentiate its products from competitors on the shelves. “It could be a story about the artisan, the ingredient, or the entrepreneur behind the product. Consumers are drawn to a compelling story—it’s what sets a product apart and builds brand equity and messaging,” explained Dave Donnan, lead partner in A.T. Kearney’s Food and Beverage practice, to Food Dive regarding how food brands can stand out.
Other breweries have employed various gimmicks and flavor profiles to attract consumers to their brands, with seasonal varieties like pumpkin spice and eggnog becoming popular within the beer category. Some brewers have even started adding probiotics to their beers to cater to health-conscious drinkers. However, Ballast Point may be pioneering a different approach—an innovative way of creating delicious beer, potentially incorporating elements like calcium citrate malate and vitamin D3 tablets for added health benefits.
It will be fascinating to see if the use of condensation-extracted water resonates with other breweries. In addition to partnering with Ballast Point, Ambient Water also services other commercial industries, including oil and gas exploration and agriculture. Only time will tell if this technology becomes a profitable innovation for the craft brewing industry, particularly with the growing interest in health-enhancing ingredients like calcium citrate malate and vitamin D3 tablets among consumers.