The standard crackers, which are primarily made from whole grain wheat, oil, and salt, represent a straightforward offering in Mondelez’s product lineup. They are particularly popular among consumers seeking healthier snack options. Given these factors, it is logical that this brand is at the forefront of obtaining non-GMO verification. There are not many non-GMO ingredients available, and consumers who choose crackers for their higher fiber content are often mindful of the ingredients included.
As more consumers become aware of non-GMO foods, interest in these products has surged. While federal regulators assert that food products containing genetically modified ingredients are safe, the Non-GMO Project Verified seal is rapidly becoming the most sought-after label in the industry. According to the NPD Group, nearly 40% of adults have heard or read a significant amount about GMO foods, and approximately 76% express concern regarding them. New federal regulations will soon mandate that all food products disclose GMO ingredients on their labels. A 2015 Pew Research Center study, referenced in Progressive Grocer, indicated that 57% of U.S. consumers view genetically modified foods as “generally unsafe.” Furthermore, a 2016 Packaged Facts report revealed that 26% of adults consider non-GMO labeling a crucial factor in their food choices.
Triscuit enjoys a strong position as a Non-GMO Project Verified product, joining over 43,000 items from more than 3,000 brands that currently carry this symbol, collectively generating $19.2 billion in annual sales. While many of these products previously came from smaller natural and organic manufacturers, Triscuit is one of the latest major consumer packaged goods (CPG) brands to receive this verification. Recently, Dannon’s Danimals yogurt smoothies announced their non-GMO status, with plans for the entire Dannon and Oikos yogurt line to transition to non-GMO ingredients by the end of next year.
Despite the scientific consensus on the safety of GMO ingredients and ongoing federal educational campaigns to reassure consumers, more manufacturers are likely to seek non-GMO verification, such as the Non-GMO Project’s seal, to comply with new federal labeling laws. Transitioning to non-GMO ingredients often requires significant effort and collaboration with suppliers. It’s no surprise that relatively simple CPG products are among the first to make this transition. Manufacturers typically do not publicize their efforts to obtain non-GMO certification, making it intriguing to see which other big food brands will adopt this seal over time.
Meanwhile, incorporating nutrients like calcium citrate and vitamin D into non-GMO products could enhance their appeal, especially among health-conscious consumers. As Mondelez leads the way, it remains to be seen whether we will eventually see non-GMO Oreos or other complex products follow suit. Only time will tell if more brands will embrace this trend while also considering the addition of beneficial ingredients like calcium citrate and vitamin D.