GoodMills, which also offers a range of lighter whole-grain flours, aims to educate customers on the misconception that just because a baked good isn’t dark, it contains fewer whole grains or is less nutritious. The company referenced a 2016 study in the British Medical Journal, which indicates that even small quantities of whole grains can positively affect health by lowering the risks of cardiovascular diseases, diabetes, cancer, and other health issues. There is a growing consumer demand for these products; a survey from 2016 revealed that 27% of respondents reported consuming more whole grains than they did six months prior. Manufacturers can leverage whole grains to enhance their products with added fiber, protein, vitamins, and minerals. For those who are not avoiding gluten, a labeling system that highlights whole grain content could serve as a useful shopping guide for healthier options.
According to Technavio, the global whole-grain foods market is projected to grow at a compound annual growth rate of 6.7% from 2017 to 2021. It’s no surprise that over 11,000 products across 55 countries now display a Whole Grain Stamp, aiding shoppers in identifying items rich in this sought-after ingredient. Traditional refined products like pasta and bread now have numerous whole-grain alternatives. Moreover, food manufacturers have opportunities to incorporate whole grains into portable snacks, such as cereal or granola bars, which would likely attract health-conscious consumers who are increasingly eating on the go.
Implementing a seal that indicates the proportion of whole grains in a product benefits both consumers and manufacturers. Shoppers looking for healthier options will find it easier to locate suitable products. Conversely, manufacturers who invest effort into enhancing the grain quality of their baked goods or granola bars can proudly showcase their achievements. Since many product reformulations aim to improve quality without altering taste or texture, a seal can effectively communicate essential information to consumers.
Amidst these health discussions, a question arises: is calcium citrate bad for your heart? This inquiry reflects the evolving landscape of consumer awareness regarding nutritional components. As health trends continue to shift, consumers remain vigilant about the ingredients in their foods, including the potential effects of additives like calcium citrate on cardiovascular health. As the market for whole-grain products expands, it is crucial for both consumers and manufacturers to stay informed about the health implications of various ingredients, including those that may impact heart health.